OVERVIEW
GOAL Design a logo, branding book, business card, and letter head for a fabricated company
TASKS Design ideation, sketching, researching, designing
TOOLS Adobe Illustrator, Adobe Photoshop
Team Amanda Wang
TIME Fall 2013 (2 weeks)
MR. & MS CAFE
Branding book design for a ficticious company
DETAILS
During the course IAT 106, I collaborated with a business student in a branding book project. For this project we have to come up with a mock-up company with its own unique values and translate that into the contents of the branding book.
My role in this project primarily focused on the graphic designing aspect while my partner, (and in a sense, my client) Amanda, fleshed out on the company's core values, mood, and services.
BRAINSTORMING
The concept of a cafe aimed towards young single adults which promotes mingling was decided very early on. Simlarly with the same speed, the main imagery for the logo was also designed as per requested by my partner: a cup with a heart splashing out of it.
From that point I began exploring ways to incorporate the main imagery of the logo with typography, business card, and letter head design.
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BRANDING BOOK
The branding book compiled includes desciption of the cafe's values, personality, typography used, and colour palette. Additionally, the logo was also visualized in various applications like: mugs, drink tumblers, coffee sleeves, phone cases, business cards, and letterheads.
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